The Heavy Duty Brute® Hook is perfect for wormin’ with heavy line. Reduces “Sinker Bite” when flipping with plastics.

Just like the original Tru-Turn® worm hook but in the Blood-Red™ finish.

• 110 Volts, runs on standard household current
• Powerful, inexpensive air pump systems to keep bait indefinitely
• No batteries required
• Produces 99.5% saturation of dissolved oxygen
• Rubber base mounted pumps for quiet operation
• Weighted glass bead air stones, and silicone airline tubing included
• Complete ready to use systems
• Designed for fresh and saltwater use
• Every unit is tank tested to assure quality

The first ever high performance casting reel manufactured with zero ball bearings. With casts that defy gravity and everything else, the Concept Z utilizes American made CZB (Concept Zero Bearing) polymer technology to deliver shocking results. This reel cast lures significantly father than reels with traditional ball bearings. The CZB technology makes the Concept Z quiet, effortless, controllable. Once you hook up, the 22 lb Bulldog drag and Japanese Hamai cut gearing do the rest, all you have to do is turn the handle.

Top convenience features at a popular price. Slide handles for compact storage plus a choice of teardrop or scooper hoop styles. All feature tubular diamond embossed handles and extra heavy aluminum hoops.

Top convenience features at a popular price. Slide handles for compact storage.

Flatboard Spincast Combo, No Line

The original HitchHiker® rigging device, Large 5 CT

The Swimming Tadpole Rig is a modified version of a Booyah Pad Crasher Jr. We have added a Gambler Big EZ swimbait tail for the best swimming action.

The Rig comes pre-assembled. For additional tails you can purchase the Gambler Big EZ of your choice and mix and match.

On the Water Footage / Teaser

The how to/ DIY video can be found here:

The Swimming Tadpole Rig is a modified version of a Booyah Pad Crasher Jr. We have added a Gambler Big EZ swimbait tail for the best swimming action.

The Rig comes pre-assembled. For additional tails you can purchase the Gambler Big EZ of your choice and mix and match.

On the Water Footage / Teaser

The how to/ DIY video can be found here:

The tournament starter pack is everything you need for the upcoming season at a great value!

This Kit Includes:

Cal Coast Clip N' Cull (No Puncture) Cull Tags 

Most tournament trails are now making rules to switch to this style of cull tag to promote conservation and less holes in the mouth of the fish we are releasing.

Rapala 50lb Digital Scale

Get an accurate idea of what you are weighing in this season and don't get fooled at the scales!

TH-Marine G Juice (8oz.) Livewell Additive

Endorsed by Gerald Swindle the G-Man himself. G-Juice is the treatment trusted by the pro's to preserve the health of your limit in the livewell from start to finish. This do it all solution removes harmful toxins from your livewell like ammonia, nitrates and chloramines. Also is used for reducing bleeding from a tongue or gut hooked fish.

Eagle Claw Measuring board

Keep your limit in check with this light weight, plastic ruler.

Gator Grip Weigh Bag

Successfully transport your limit to the weigh in scales with this weigh bag.

The original HitchHiker® rigging device. Medium 5CT

The most popular size pliers, these curved nose models help get at hard to reach hooks. Nickel plated carbon steel they include split shot crimper, a side cutter and a double leaf spring for easy, one handed operation. Also includes handy Patented Rapala lure tuning tool.

The 6th Sense Oval Split Rings are a must to protect your line and crankbaits on the water. The oval split rings attach to the front eyelet of your lures to help prevent your line from slipping in the cracks of your typical round split ring. Perfect for topwaters,

The 6th Sense Snatch 70™ lipless crankbait rips through grass, deflects off rocks, or simply vibrates in open water for suspended or schooling fish. Fitted with sharp VMC black nickel hooks and an oval split ring, these lipless crankbaits create a series of sounds/vibrations that catch more fish. A premium paint scheme with realistic 3-D gill plates, 3-D eyes, and 3-D scales really brings the Snatch™ Series of lipless crankbaits to life.

The 6th Sense Speed Glide™ 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a fleeing baitfish in distress and provides the option to jerk and pause or speed up the retrieve for an even more erratic action. The heavy weighting system provides longer casting distances to cover more water and reach more fish. Equipped with super sharp hooks, 3D Eyes, gill plates, and paint job that will separate the Speed Glide from any swimbait on the market.

2X MORE ABRASION RESISTANCE

Rocks, weeds, docks. Hit the heavy cover with confidence. Now your whole spool can handle the toughest conditions with a main line fluorocarbon designed with unparalleled abrasion resistance. AbrazX — Fish won't see it, stuff can't break it

Windproof Fleece

• 2 stainless steel ball bearings provides smooth operation
• Multi disc drag system gives smooth drag performance
• Compact bent handle and star provide a more ergonomic design
• 4 pin centrifugal brake gives consistent brake pressure throughout the cast
• Synchronized level wind system improves line lay and castability

Value-packed power and performance. The Ambassadeur S round baitcast reel gets the job done day after day with 2 stainless steel ball bearings that provide smooth operation. 12.5 pounds of drag pressure and a 4 pin centrifugal brake deliver power and controlled casting for a variety of situations. The addition of a bent handle and drag star translates into a more ergonomic feel for all day comfort. Both the 5500 and 6500 sizes are available in left and right hand models.

• Slow sinking willow design
• Realistic live bait image
• VMC Vanadium® steel hook with nickel coating
• 100% stainless steel screw and split ring
• Weed guard 
• Made in the U.S.A.

6'8" 6-12 Lb 1/4 - 5/8 oz | Med | Mod

The Arbogast Jitterbug is a legendary topwater lure with a sound millions of anglers can immediately recognize. 

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but it also causes explosive strikes throughout the day. The Jitterbug’s double cupped lip produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish.

The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku Shad 60 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors.

Weight: 3/8 oz.
Size: 60 mm
Hooks: Gamakatsu #6 Round Bend treble hooks
Depth: Sinking

The Aruku Shad 75 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku 75 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors.

Weight: 5/8 oz.
Size: 75 mm
Hooks: Gamakatsu Round Bend treble hooks (#4 front and #6 back)
Depth:

B.O.B. Kit (Best of the Best)
SAY HELLO TO THE B.O.B. (Best of the Best)

At last! In response to public outcry, DOA has assembled a sampler kit to introduce new customers to three of our most popular lures at once.
B.O.B. Kit
4 - 3" Shrimp (all rigged)
5 - Shad Tails (one rigged)
6 - Terroreyz (one rigged)
All in a variety of colors